Web

We design and build web applications and SaaS platforms for founders and growth-stage teams. That covers a new product from scratch, a rebuild of something that has outgrown its first version, and new features for a product already in market.

One senior team covers product, design and engineering, so you are not managing three vendors or translating between them. We use AI to build faster, and keep experienced engineers in charge of every decision that shapes your product after launch.

• From idea to live product, or join at any stage

• Modern, proven stack: React, Next.js, TypeScript, Node.js, Python, Go and Ruby on Rails

• Launch-ready in 4–8 weeks for most first versions

What we build

SaaS platforms

Subscription products for businesses or consumers: accounts and teams, roles and permissions, billing and plans, onboarding, admin tools and analytics.

Web applications and portals

Customer portals, booking and scheduling tools, marketplaces, dashboards and internal tools that replace spreadsheets and manual work.

Fintech and payments products

Products that move money or handle financial data, built with payment providers such as Stripe, with secure logins, audit trails and the security standards regulated products need.

AI-powered web products

Web apps with AI at the core or as a feature: assistants, smart search over your own content, document processing and automation, tested on real examples before launch.

Rebuilds and modernisation

Taking a slow, fragile or outdated web product, including one built quickly with AI tools, and rebuilding the parts that matter, without stopping the business.

Websites and funnels that convert

Sales pages, sign-up and pricing pages, checkout flows with upsells, and the email journeys behind them, built and improved against real conversion data. Every page has a job, and a number that shows whether it is doing it.

What we do not build: brochure websites with no job to do. Every page we build has a measurable goal, whether that is a sign-up, a sale or a returning user.

Our technology stack

We choose the stack for your product, not the other way round, so you will not need to switch or rebuild your database when the product grows.

We also use proven services for logins, email, messaging, search and analytics, rather than building them from scratch, so your budget goes into the parts that make your product different.

How we work

Step 1 — Find the right problem

We start with who the product is for and what they need to get done, not with a feature list. If the idea is not yet validated, we begin with Product Ideation & Discovery.

You get: a clear product brief, a locked scope with a "not now" list, and a fixed price.

Step 2 — Design the right solution

We map the key user flows and build a clickable prototype, test it with real users, and fix what confuses them before any code is written.

You get: a tested prototype and a lightweight design system in Figma.

Step 3 — Build in short cycles

We build in one- to two-week cycles with AI-assisted engineering under senior review. You see and click working software every week, and can change priorities between cycles.

You get: a working product that grows visibly every week.

Step 4 — Launch and learn

We test everything that matters, release through the right path (beta, soft launch or public), and switch on analytics and a feedback loop from day one.

You get: a live product, a launch dashboard, and a prioritised list of what to build next, based on what users actually do.

What every web product gets

Whatever the size of the project, every product we ship meets the same baseline:

• Senior review of architecture, security, data and every important engineering decision

• Security by default: secure logins, correct permissions, protected secrets and input checks

• Separate environments: a staging copy for testing changes before customers see them

• Automated tests on the paths that matter most, such as sign-up, the core action and payments

• Fast and responsive on desktop, tablet and mobile browsers

• Monitoring and error tracking, so problems are spotted before customers report them

• One-click rollback if a release goes wrong

• Analytics that show what users actually do

• Documentation that any future engineer can follow

You own the code, designs and documentation from day one.

Built to convert: what 128+ launches taught us

Before Supernova, our founder validated, launched and scaled more than 128 digital products, generating over 7 million leads and more than US$12 million in revenue, with some products still earning over US$120K in recurring revenue. The biggest lesson: a web page is not decoration. It is the machine that turns attention into customers, and it can be measured, tested and improved like any other part of the product.

Win the first 30% of the page

Most visitors decide in seconds whether to stay. That is why landing pages often have high bounce rates and low scroll depth, and why every number further down the funnel falls with them. The top 25–30% of the page does most of the work:

• A direct headline and subheadline, in two lines at most, that say exactly what problem you solve and, ideally, how fast. Vague headlines waste every click you paid for.

• One clear call to action, usually leading to the first milestone: capturing the visitor's email.

• An optional short video beside the headline, for products that need explaining.

Build trust as they scroll

Once visitors understand the idea, they look for reasons to believe it.

• Value propositions written for your specific ideal customer, not generic benefits

• Proof: testimonials, results and logos chosen to match who is reading

• An FAQ written by people who know your customers. AI can get these answers badly wrong, and a wrong answer here costs sales

• About us, contact details and legal pages. Anything that looks sketchy lowers confidence

• Timely prompts, such as a bonus for acting today, to move visitors to the next step

Structure the offer so the numbers work

The offer structure matters as much as the page, and it depends on the business model. A subscription and a one-time purchase are built and measured differently.

For SaaS and subscription products:

• Clear plan tiers, such as starter, growth and pro. Most customers choose the middle plan when it clearly solves their problem faster.

• A free trial or free plan that gets users to their first moment of value quickly.

• Upgrade moments inside the product, shown when a customer reaches a limit or needs more.

• Annual plans and add-ons, which raise revenue per customer and reduce churn.

• Trial and checkout recovery: following up with people who started a trial or reached checkout but did not finish.

For one-time digital products, the moment someone buys is the best chance to sell, so the full offer is built in from the start:

• A main offer with tiers, such as basic, advanced and pro.

• An order bump: a small add-on at checkout, ideally a subscription, so it brings recurring revenue.

• Upsells and downsells: an extra offer straight after purchase, and a discounted alternative if they decline. The minimum to launch with is the main offer, upsell 1 with downsell 1, and upsell 2 with downsell 2.

• Abandoned-cart recovery: following up with people who reached checkout but left.

Both structures raise the average order value and the lifetime value of each customer, which lets you spend more to win customers and still stay profitable. For products sold through affiliates, they also lift earnings per click (EPC), the number affiliates check before deciding to send traffic.

Above all, pricing decides the outcome. No matter how good the product, the wrong price will never move the needle. That is why we set pricing during Discovery, not on launch day.

Measure every step

These are the targets we work to. The right number depends on your business model and on where your traffic comes from: warm traffic, from your own email list or affiliates, converts far better than cold paid traffic. We calibrate every target for the product, price point and market.

For every business

For SaaS and subscription products

For digital offers and sales funnels

Iterate until the numbers hold

Funnels are rarely right first time. Sometimes it takes one to three rounds. Sometimes results drop when you scale, and it takes twenty more. We iterate the front end continuously, testing headlines, page sections, offers, email subject lines and ad creative, and use AI to generate and test variants quickly.

The numbers tell you where to look:

• Emails or ads get clicks, but the page does not convert: the page or the offer needs work.

• The page converts, but few people click through: the ad creative or email copy needs work.

• Sales come in, but refunds rise and customers do not stay: the problem is not the page. The product is over-promising or not useful enough, and the fix starts back in Product Ideation & Discovery.

Traffic comes from three places: paid media, your own email list, and affiliates, the cheapest once the funnel converts. Each needs care. An email list gets tired if it is sent too many offers, and affiliates' audiences respond best to offers that match what they originally signed up for.

Ways to work with us

Fixed scope and price for projects, with payments tied to milestones. We do not sell open-ended developer hours.

Is this for you?

A good fit if you:

• Need a web product or SaaS platform built, and do not have a senior engineering team

• Have a live web product that has become slow, fragile or hard to change

• Want one team for product, design and engineering, instead of managing several vendors

• Are building in fintech, payments or AI and need the engineering done properly

Not the right fit if you:

• Want a brochure website with no conversion or product goal

• Want developers by the hour to follow a fixed task list

• Are not yet sure the idea is worth building. Start with Product Ideation & Discovery

Frequently asked questions

Which technology will you use for my product? Whichever fits your product best. For most web products that means React or Next.js on the front end, with Node.js, Python, Go or Ruby on Rails behind it, running on AWS, Google Cloud or Vercel. We explain the choice in plain language before we start.

How long does it take to build a web app? Most first versions take 4–8 weeks. Complex or regulated products, such as fintech or marketplaces, take 6–12 weeks or more. A clickable prototype can be ready in 1–2 weeks.

How much does it cost? Most web MVPs cost US$35k–75k, and complex products US$75k–150k or more. Every project has a fixed price once the scope is agreed.

Can you work on an existing product? Yes. We start with a technical audit to understand what you have, then either add to it, refactor it, or rebuild the parts that are holding it back, without taking the product offline.

Do you build landing pages and sales funnels? Yes, when they have a job to do. We build sales pages, sign-up and pricing pages, checkout flows with upsells, and the emails behind them, then improve them against real numbers such as lead capture rate, conversion rate, refund rate and earnings per click. We do not build brochure sites with no goal.

Will the product work on mobile? Yes. Every web product we build works on desktop, tablet and mobile browsers. If you need a native iOS or Android app as well, see our Mobile service.

Do I own the code? Yes. You own the code, designs and documentation from day one, and can take them in-house or to another team at any time.

What happens after launch? You can continue with us as an ongoing product team, move into Iteration, Growth & Scaling, or have us help you hire your own engineering team.

From idea to a product customers use every day

The best web products are not the ones with the most features. They are the ones that solve a real problem simply, reliably and fast, and keep getting better as real users show what matters.

Ready to build your web product? Let's talk.